Young Mi Choi, Ph.D.

Young Mi Choi is task leader for the research project Augmented Reality for Design. She is an Assistant Professor in the School of Industrial Design at Georgia Tech. Her teaching and research activities focus on applying evidence-based design in innovation and creativity. Her research is focused on topics related to the roles played by users, industrial designers, engineers and marketers during the process of creating new products and assistive technologies. Current projects are focused on understanding the validity of usability evaluations based on design representation and how input is applied by the designer to produce better design decisions and improved products. These have included development of design evaluation tools to assess usability and the human factors and ergonomics aspects of products to both better inform designers and communicate more effectively with end users.